Thursday Trends: The Solo Business Is Now the Default
crossadmin2026-10-19T20:22:47+00:00For decades, “small business” meant a team -- employees, office space, infrastructure. That’s no longer the case.
Thursday Trends: Small Business Are Opting Out of Growth Capital
crossadmin2026-09-16T14:27:32+00:00At first glance, that might suggest stability. In reality, it points to something else: hesitation. Businesses aren’t shutting down - but they’re pulling back:
A Crosslists Case Study: Leading B2B Fintech Achieves ~3x ROI Lift
crossadmin2026-08-12T21:05:43+00:00Most acquisition programs focus on improving targeting, messaging, or channel mix. We recently ran a controlled test with a leading B2B fintech platform that isolated a different variable: timing. Nothing in the campaign changed: Same creative [Read More]
Thursday Trends: Profits Are Up — But Demand Isn’t
crossadmin2026-09-16T14:25:39+00:00The latest National Federation of Independent Business (NFIB) data shows a disconnect you don’t usually see: Small businesses are reporting improved profits… while at the same time expecting weaker sales ahead.
Thursday Trends: Rising Cost Pressures Are Reshaping the Small Business Landscape
crossadmin2026-08-25T13:53:39+00:00Rising import costs and tariffs are putting new pressure on small businesses across the U.S.