Most acquisition programs focus on improving targeting, messaging, or channel mix. We recently ran a controlled test with a leading B2B fintech platform that isolated a different variable: timing. Nothing in the campaign changed: Same creative [Read More]
Digital marketing has never been more powerful, or more crowded. Buyers are inundated with emails, ads, and notifications, making it increasingly difficult for brands to earn attention, trust, and action. As inbox fatigue rises and [Read More]
New business formation remains one of the clearest early indicators of future economic activity, category demand, and competitive shifts across the U.S. economy. Using U.S. Census Business Formation Statistics (BFS) data, combined with findings from [Read More]
This week’s GDP headlines are certain to stir up a bit of 𝘢𝘯𝘹𝘪𝘦𝘵𝘺. Q1 showed a 0.5% contraction - a second dip could trigger the dreaded “R” word and memories of 2008. But here’s some good [Read More]
National Federation of Independent Business (NFIB)'s June Jobs report shows small businesses still struggling to find the talent they need. AND THEY ARE WILLING TO PAY FOR IT! Hiring and Labor Stats: 36% report open [Read More]
