This white paper explores how Formation-Stage Marketing and Business Trigger Intelligence help vendors reach businesses at critical decision points, build lasting relationships, and become Foundational Partners as those businesses grow.
This Special Report takes a closer look at the Q2 2026 industry rankings, examining what the topline numbers don’t tell us, including how concentrated the improvement was, which industries declined, and how industry growth aligns with employer-oriented formation.
Despite operating behind a contractually protected vendor, Crosslists consistently outperformed the primary data source. This case study demonstrates how stronger data coverage can deliver greater results, regardless of supplier position.
The Q2 2026 BFII highlights continued growth in U.S. business formation while examining the widening gap between overall startups and those expected to become employer businesses.
The future of entrepreneurship may be less about building the next unicorn, and more about enabling millions of independent operators to build durable businesses on their own terms.
