The expectation would be that new business formation slows in response. It hasn't. New business formations are still growing +9.5% YoY, continuing a multi-year trend of elevated startup activity.
Most acquisition programs focus on improving targeting, messaging, or channel mix. We recently ran a controlled test with a leading B2B fintech platform that isolated a different variable: timing. Nothing in the campaign changed: Same creative [Read More]
Digital marketing has never been more powerful, or more crowded. Buyers are inundated with emails, ads, and notifications, making it increasingly difficult for brands to earn attention, trust, and action. As inbox fatigue rises and [Read More]
New business formation remains one of the clearest early indicators of future economic activity, category demand, and competitive shifts across the U.S. economy. Using U.S. Census Business Formation Statistics (BFS) data, combined with findings from [Read More]
Whether you're selling software, services, financing, or logistics—these businesses aren’t just open to help. They’re actively looking for it.
