A Crosslists Case Study: Leading B2B Fintech Achieves ~3x ROI Lift
Most acquisition programs focus on improving targeting, messaging, or channel mix. We recently ran a controlled test with a leading B2B fintech platform that isolated a different variable: timing. Nothing in the campaign changed: Same creative [Read More]
Direct Mail Advantage
Digital marketing has never been more powerful, or more crowded. Buyers are inundated with emails, ads, and notifications, making it increasingly difficult for brands to earn attention, trust, and action. As inbox fatigue rises and [Read More]
2025 New Business Formation Trends
New business formation remains one of the clearest early indicators of future economic activity, category demand, and competitive shifts across the U.S. economy. Using U.S. Census Business Formation Statistics (BFS) data, combined with findings from [Read More]
The State of New Business: 2025 Q2 Update
Momentum Returns - But Where It’s Coming from Might Surprise You After a shaky Q1 start, U.S. entrepreneurs came back strong in Q2. According to the U.S. Census Bureau, 1,354,366 new business applications [Read More]
Cut the Waste, Not the Mail: USPS Rate Increases
Cut the Waste, Not the Mail A Marketer’s Guide to Navigating USPS Rate Increases As we celebrate the 100-year anniversary of the U.S. Postal Service, the milestone is met with a familiar challenge: [Read More]
The Untapped B2B Goldmine: Targeting New Businesses
The Untapped B2B Goldmine: Why New Businesses Are Key to Smashing Your Targets Executive Summary Many B2B marketers focus their efforts on established companies and segment leaders, often overlooking a dynamic and high-potential segment: [Read More]
Avoiding the Black Hole: Data Quality & Your Direct Mail Performance
By Joy Pettid | President Executive Summary Direct mail remains one of the most trusted and effective marketing channels, either as a standalone effort or as part of a multichannel strategy. But even the [Read More]
Calling All Bankers: It All Starts with a Business Checking Account
By Joy Pettid | President When bankers are asked about new business, we sometimes hear: Not credit worthy for loans Risk of going out of business Too small to bother Granted, this may apply [Read More]