According to the U.S. Census Bureau‘s Business Formation Statistics, Q4 2025 delivered 1.40 million new business applications, up +24% YOY from Q4 2024.
Monthly momentum held through the quarter:
▪️ October: 538,984
▪️ November: 426,289
▪️ December: 432,261
This wasn’t driven by a single outlier month. Strength carried through November and December, signaling sustained founder confidence heading into 2026.
🔎 𝗧𝗵𝗲 𝗖𝗿𝗼𝘀𝘀𝗹𝗶𝘀𝘁𝘀 𝗧𝗮𝗸𝗲
For marketers and growth teams, this matters. When formation activity is elevated, early engagement becomes a real advantage, especially while founders are still selecting vendors, partners, and platforms.
