A new survey from Verizon confirms what many of us are seeing in the field: ๐๐ฎ๐ข๐ญ๐ญ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด๐ฆ๐ด ๐ข๐ณ๐ฆ ๐ข๐จ๐จ๐ณ๐ฆ๐ด๐ด๐ช๐ท๐ฆ๐ญ๐บ ๐ถ๐ฑ๐จ๐ณ๐ข๐ฅ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ๐ช๐ณ ๐ฅ๐ช๐จ๐ช๐ต๐ข๐ญ ๐ด๐ต๐ข๐ค๐ฌ ๐ต๐ฐ ๐ด๐ต๐ข๐บ ๐ค๐ฐ๐ฎ๐ฑ๐ฆ๐ต๐ช๐ต๐ช๐ท๐ฆ, ๐ณ๐ฆ๐ด๐ช๐ญ๐ช๐ฆ๐ฏ๐ต, ๐ข๐ฏ๐ฅ ๐ณ๐ฆ๐ญ๐ฆ๐ท๐ข๐ฏ๐ต.
Whether theyโre five employees or 50, SMB’s are investing like never before in tools that help them move faster, serve better, and reach customers where they are.
๐๐ฒ๐ ๐๐ถ๐ป๐ฑ๐ถ๐ป๐ด๐ ๐ณ๐ฟ๐ผ๐บ ๐๐ต๐ฒ ๐๐ฆ๐ณ๐ช๐ป๐ฐ๐ฏ ๐๐ฎ๐ข๐ญ๐ญ ๐๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด ๐๐ฆ๐ค๐ฉ ๐๐ฆ๐ฑ๐ฐ๐ณ๐ต:
๐ 38% of SMBs are now using AI tools, especially for marketing, hiring, customer service, and automation.
๐ 47% have upgraded cybersecurity protections, a sharp jump as businesses lean further into digital channels.
๐ 76% say social media is critical to growth, making content, engagement, and ad targeting essential to daily ops.
๐ Many are adopting DIY website tools, chatbots, eCommerce platforms, and automated back-office systems to reduce cost and complexity.
๐ง๐ต๐ฒ ๐๐ถ๐ด ๐ฃ๐ถ๐ฐ๐๐๐ฟ๐ฒ: SMB’s are acting more like agile tech startups than ever before:
โ๏ธ Automating low-value tasks
โ๏ธ Leveraging AI instead of adding headcount
โ๏ธ Using platforms to scale presence and support with minimal infrastructure
๐ก ๐๐ฟ๐ผ๐๐๐น๐ถ๐๐๐ ๐๐ป๐๐ถ๐ด๐ต๐:
This trend is especially critical if you serve SaaS, MarTech, FinTech, or services supporting new business formation. These digital-first SMB’s are building tech-forward operations from day one, and the time to ๐ฟ๐ฒ๐ฎ๐ฐ๐ต ๐๐ต๐ฒ๐บ is ๐ฏ๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐๐ต๐ฒ ๐ฐ๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ถ๐ผ๐ป ๐ฑ๐ผ๐ฒ๐.
Crosslists gives you access to newly formed, high-intent SMBs across all major industries. Want to target your ICP or test a new vertical? Weโve got a fresh weekly feed to help you move fast.
๐ค What tech stack trends are you seeing in early-stage SMBs?
Letโs compare notes. Drop your view in the comments!
Data governance and enterprise data management topics are widely discussed through the EDM Council: https://edmcouncil.org