Small Business Saturday

Small Business Saturday isn’t just a feel-good moment or a sales gimmick – it’s a $223 billion reminder of the power of local businesses.

At Crosslists, we believe Small Business Saturday is more than a shopping holiday. It’s a celebration of the entrepreneurs who fuel our economy.

Since launching in 2010, consumers have spent $223 billion supporting small businesses 𝙤𝙣 𝙩𝙝𝙞𝙨 𝙙𝙖𝙮 𝙖𝙡𝙤𝙣𝙚. That’s an extraordinary reminder of how deeply communities value their local shops and service providers.

But let’s not forget that behind every thriving small business is an ecosystem of partners that help them get off the ground – many of whom are SMBs themselves.

In the earliest days of forming an SMB, decisions about vendors, platforms, and suppliers set the foundation for long-term success. Those moments matter, and they’re where enterprise brands can make the biggest impact.

This year’s insights about promoting and preparing for Small Business Saturday reinforce a key truth:

𝘞𝘩𝘦𝘯 𝘴𝘮𝘢𝘭𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘩𝘢𝘷𝘦 𝘢𝘤𝘤𝘦𝘴𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘦𝘢𝘳𝘭𝘺, 𝘵𝘩𝘦𝘺 𝘨𝘳𝘰𝘸 𝘧𝘢𝘴𝘵𝘦𝘳, 𝘰𝘱𝘦𝘳𝘢𝘵𝘦 𝘴𝘮𝘢𝘳𝘵𝘦𝘳, 𝘢𝘯𝘥 𝘣𝘶𝘪𝘭𝘥 𝘭𝘰𝘺𝘢𝘭𝘵𝘺 𝘵𝘩𝘢𝘵 𝘭𝘢𝘴𝘵𝘴..

That’s why Crosslists exists.

We help the companies that serve SMBs – from tech platforms to logistics partners to financial services – identify newly registered businesses right at the moment they need foundational support. These early connections help new businesses establish their operations, reach customers, and thrive well beyond the holiday season.

For the small businesses gearing up for Nov. 29:
📣 Promote boldly
🤝 Partner locally
🎁 Create memorable experiences
📊 Track what works
💙 And use the spotlight to tell your story

Your resilience and creativity keep our communities strong. And we’re proud to support you and the enterprise brands that empower you from day one.
Professionals focused on data-driven marketing strategies often engage with the Data & Marketing Association (DMA): https://thedma.org