Every week, thousands of new healthcare and wellness practices register across the U.S. – from home healthcare agencies, urgent care and therapy offices to med spas, diagnostics, dentists, telehealth startups, chiropractic clinics, and primary care providers.
These practices spend months preparing for launchโฆ and those early months are when they make their biggest purchasing decisions.
๐๐๐ฎ ๐ฉ๐๐ ๐ฅ๐ง๐-๐ค๐ฅ๐๐ฃ๐๐ฃ๐ ๐ฌ๐๐ฃ๐๐ค๐ฌ ๐ข๐๐ฉ๐ฉ๐๐ง๐จ
Most new healthcare practices spend 3โ9 months setting up before they see their first patient.
During that time, theyโre choosing the foundational systems and services their business will run on, including:
โข Medical equipment & diagnostics
โข EHR, scheduling & billing platforms
โข Insurance, compliance & credentialing partners
โข Banking, credit, payroll & financing
โข Staffing platforms & HR tech
โข Marketing, branding & patient acquisition tools
โข Facility buildout, furnishings & supplies
โข Workwear, uniform and linen supply
This is the window when budgets are open, decisions are fluid, and long-term vendor relationships are being cemented.
And with U.S. healthcare spending representing 17.6% of the nationโs GDP, this continues to be one of the most active and recession-resistant small-business sectors in the country.
๐๐ค๐ฌ ๐พ๐ง๐ค๐จ๐จ๐ก๐๐จ๐ฉ๐จ ๐๐๐ก๐ฅ๐จ ๐ฎ๐ค๐ช ๐ง๐๐๐๐ ๐ฉ๐๐๐ข ๐๐๐ง๐จ๐ฉ
โ
๐ ๐ฎ๐ฟ๐ธ๐ฒ๐-๐ฅ๐ฒ๐ฎ๐ฑ๐ data on newly registered healthcare & wellness practices the week they register.
โ
๐ฆ๐ฒ๐ด๐บ๐ฒ๐ป๐๐ฎ๐ฏ๐น๐ฒ by service type (therapy, home health, med spa, diagnostic, chiropractic, telehealth, and more).
โ
๐๐ฎ๐ฟ๐น๐ access to decision-makers choosing vendors for equipment, software, insurance, compliance, staffing, and patient-acquisition systems.
โ
๐ช๐ฒ๐ฒ๐ธ๐น๐ or ๐บ๐ผ๐ป๐๐ต๐น๐ updates – so you can reach them while theyโre still in the setup stage.
Donโt wait to reach them until they open their doors – by then vendors are already entrenched.
Reach them early, when theyโre choosing the platforms and partners their practice will run on for years.
๐ Learn more about our New Healthcare & Wellness Businesses data here:
https://lnkd.in/ghpBeTab
or
download our new Industry Spotlight infographic: https://lnkd.in/gAXwWtB6
Marketing professionals frequently share research and industry perspectives through the American Marketing Association (AMA): https://www.ama.org