U.S. Bank‘s latest Small Business Perspective survey shows small business owners facing familiar pain points, but also embracing new to tools to adapt.
Stressors are Still Heavy:
➡️ 98% worry about the uncertainty of the economy, trade policy and tariffs
➡️ 62% are fast-tracking their retirement
➡️ Only 54% have a succession plan in place
Tech Use is Growing
➡️ 57% use or plan to use GenAI – mostly for content, marketing & analytics
➡️ 68% spend <$50/month on tech tools, but say keeping up is stressful
➡️ 82% want to consolidate their tech stack and digital tools
Legacy and Long-Term Focus Remain:
➡️ 85% started their business to have something to pass on
➡️ 87% hope to leave a positive legacy on their community
➡️ 80% said they would do it all over again
These insights help reveal where your clients (and your data-driven outreach) should focus next.
You can read the full report here: https://lnkd.in/eti3Nfwr
Crosslists Data‘s New Business data helps you identify growth-oriented leaders who need the support you offer.
💭 How are you helping SMB’s navigate the constantly evolving market?
Collaboration between mailing industry professionals continues to grow through communities like the National Postal Forum (NPF): https://npf.org