From IT consultants and software developers to designers, researchers, HR advisors, accountants, and marketing studios – this sector continues to be one of the fastest-growing categories of new U.S. businesses.
๐๐ฏ ๐ง๐ข๐ค๐ต, 14% ๐ฐ๐ง ๐ข๐ญ๐ญ ๐ฏ๐ฆ๐ธ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด ๐ง๐ฐ๐ณ๐ฎ๐ข๐ต๐ช๐ฐ๐ฏ๐ด ๐ช๐ฏ 2024 ๐ค๐ข๐ฎ๐ฆ ๐ง๐ณ๐ฐ๐ฎ ๐๐ณ๐ฐ๐ง๐ฆ๐ด๐ด๐ช๐ฐ๐ฏ๐ข๐ญ & ๐๐ฆ๐ค๐ฉ๐ฏ๐ช๐ค๐ข๐ญ ๐๐ฆ๐ณ๐ท๐ช๐ค๐ฆ๐ดย – and theyโre among the earliest and most active buyers of tools, technology, and outsourced services.
A few insights from our latest research stand out:
๐ 81% of new firms purchase 3โ7 SaaS platforms in their first 90 days
๐๐ฉ๐ฆy ๐ข๐ณ๐ฆ ๐ฃ๐ถ๐ช๐ญ๐ฅ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ๐ช๐ณ ๐ฐ๐ฑ๐ฆ๐ณ๐ข๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐ด๐ต๐ข๐ค๐ฌ ๐ช๐ฎ๐ฎ๐ฆ๐ฅ๐ช๐ข๐ต๐ฆ๐ญ๐บ – ๐๐๐๐ด, ๐ฑ๐ณ๐ฐ๐ซ๐ฆ๐ค๐ต ๐ฎ๐ข๐ฏ๐ข๐จ๐ฆ๐ฎ๐ฆ๐ฏ๐ต ๐ต๐ฐ๐ฐ๐ญ๐ด, ๐ฃ๐ช๐ญ๐ญ๐ช๐ฏ๐จ ๐ฑ๐ญ๐ข๐ต๐ง๐ฐ๐ณ๐ฎ๐ด, ๐ค๐บ๐ฃ๐ฆ๐ณ๐ด๐ฆ๐ค๐ถ๐ณ๐ช๐ต๐บ, ๐ค๐ญ๐ฐ๐ถ๐ฅ ๐ด๐บ๐ด๐ต๐ฆ๐ฎ๐ด, ๐ข๐ฏ๐ฅ ๐๐-๐ฆ๐ฏ๐ข๐ฃ๐ญ๐ฆ๐ฅ ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต๐ช๐ท๐ช๐ต๐บ ๐ด๐ถ๐ช๐ต๐ฆ๐ด.
๐ 60% outsource at least one major function in Year 1
๐๐ฐ๐ฐ๐ฌ๐ฌ๐ฆ๐ฆ๐ฑ๐ช๐ฏ๐จ, ๐๐ ๐ฎ๐ข๐ฏ๐ข๐จ๐ฆ๐ฎ๐ฆ๐ฏ๐ต, ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต๐ช๐ฏ๐จ, ๐๐, ๐ฑ๐ข๐บ๐ณ๐ฐ๐ญ๐ญ, ๐ข๐ฏ๐ฅ ๐ค๐ฐ๐ฎ๐ฑ๐ญ๐ช๐ข๐ฏ๐ค๐ฆ ๐ข๐ณ๐ฆ ๐ต๐ฉ๐ฆ ๐ฎ๐ฐ๐ด๐ต ๐ค๐ฐ๐ฎ๐ฎ๐ฐ๐ฏ๐ญ๐บ ๐ฐ๐ถ๐ต๐ด๐ฐ๐ถ๐ณ๐ค๐ฆ๐ฅ ๐ง๐ถ๐ฏ๐ค๐ต๐ช๐ฐ๐ฏ๐ด.
๐ 45% hire contractors or freelancers before generating revenue
๐๐ณ๐ฐ๐ง๐ฆ๐ด๐ด๐ช๐ฐ๐ฏ๐ข๐ญ ๐ง๐ช๐ณ๐ฎ๐ด ๐ณ๐ข๐ฎ๐ฑ ๐ถ๐ฑ ๐ค๐ข๐ฑ๐ข๐ค๐ช๐ต๐บ ๐ฆ๐ข๐ณ๐ญ๐บ ๐ด๐ฐ ๐ต๐ฉ๐ฆ๐บ ๐ค๐ข๐ฏ ๐ต๐ข๐ฌ๐ฆ ๐ฐ๐ฏ ๐ค๐ญ๐ช๐ฆ๐ฏ๐ต๐ด ๐ข๐ด ๐ด๐ฐ๐ฐ๐ฏ ๐ข๐ด ๐ต๐ฉ๐ฆ๐บ ๐ฐ๐ฑ๐ฆ๐ฏ.
๐ 70%+ choose LLCs or S-Corps
๐๐ฉ๐ช๐ด ๐ต๐ณ๐ช๐จ๐จ๐ฆ๐ณ๐ด ๐ช๐ฎ๐ฎ๐ฆ๐ฅ๐ช๐ข๐ต๐ฆ ๐ฏ๐ฆ๐ฆ๐ฅ๐ด ๐ช๐ฏ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด ๐ฃ๐ข๐ฏ๐ฌ๐ช๐ฏ๐จ, ๐ถ๐ฏ๐ฅ๐ฆ๐ณ๐ธ๐ณ๐ช๐ต๐ช๐ฏ๐จ, ๐ญ๐ช๐ข๐ฃ๐ช๐ญ๐ช๐ต๐บ ๐ช๐ฏ๐ด๐ถ๐ณ๐ข๐ฏ๐ค๐ฆ, ๐ค๐บ๐ฃ๐ฆ๐ณ ๐ค๐ฐ๐ท๐ฆ๐ณ๐ข๐จ๐ฆ, ๐ค๐ณ๐ฆ๐ฅ๐ช๐ต ๐ญ๐ช๐ฏ๐ฆ๐ด, ๐ข๐ฏ๐ฅ ๐ค๐ฐ๐ฎ๐ฑ๐ญ๐ช๐ข๐ฏ๐ค๐ฆ ๐ต๐ฐ๐ฐ๐ญ๐ด.
The pre-opening window is short and extremely active, with the majority of spend occurring during the 3โ9 month period between business registration and client acquisition.
These businesses ๐บ๐ผ๐๐ฒ ๐พ๐๐ถ๐ฐ๐ธ๐น๐, ๐บ๐ฎ๐ธ๐ฒ ๐๐ฒ๐ป๐ฑ๐ผ๐ฟ ๐ฑ๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป๐ ๐ฒ๐ฎ๐ฟ๐น๐, ๐ฎ๐ป๐ฑ ๐๐ฒ๐ป๐ฑ ๐๐ผ ๐๐๐ฎ๐ ๐๐ถ๐๐ต ๐๐ต๐ฒ๐ถ๐ฟ ๐ณ๐ถ๐ฟ๐๐ ๐ฝ๐ฟ๐ผ๐๐ถ๐ฑ๐ฒ๐ฟ๐ ๐ณ๐ผ๐ฟ ๐๐ฒ๐ฎ๐ฟ๐ – creating long-term relationships with strong LTV.
If your customers include new consultants, creatives, IT firms, service professionals, or technical specialists, this sector represents one of the most reliable and fast-growing sources of new demand.
To learn more, take a look at our:
Market Snapshot infographic: https://lnkd.in/gquzn9md
and
Data Fact Sheet: https://lnkd.in/gD5G9uUn
Feel free to reach out if youโd like to explore how companies are using our ๐๐๐ง๐ ๐๐ฉ-๐๐๐๐๐ฎ ๐ก๐ฒ๐ ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐๐ฎ๐๐ฎ to reach these firms before theyโve locked in vendors and partners.
The American Marketing Association (AMA) community regularly shares research and insights shaping the future of marketing: https://www.ama.org