A Crosslists Case Study: Precision Data Powers 13x ROI
Leading B2B Fintech Platform Achieves 13x ROI with Precision Business Data - Proving that better data alone drives better outcomes. Read the full Case Study to learn more!
The State of New Business: 2025 Q2 Update
Momentum Returns - But Where It’s Coming from Might Surprise You After a shaky Q1 start, U.S. entrepreneurs came back strong in Q2. According to the U.S. Census Bureau, 1,354,366 new business applications [...]
Cut the Waste, Not the Mail: USPS Rate Increases
Cut the Waste, Not the Mail A Marketer’s Guide to Navigating USPS Rate Increases As we celebrate the 100-year anniversary of the U.S. Postal Service, the milestone is met with a familiar challenge: [...]
The Untapped B2B Goldmine: Targeting New Businesses
The Untapped B2B Goldmine: Why New Businesses Are Key to Smashing Your Targets Executive Summary Many B2B marketers focus their efforts on established companies and segment leaders, often overlooking a dynamic and high-potential segment: [...]
Avoiding the Black Hole: Data Quality & Your Direct Mail Performance
By Joy Pettid | President Executive Summary Direct mail remains one of the most trusted and effective marketing channels, either as a standalone effort or as part of a multichannel strategy. But even the [...]
Calling All Bankers: It All Starts with a Business Checking Account
By Joy Pettid | President When bankers are asked about new business, we sometimes hear: Not credit worthy for loans Risk of going out of business Too small to bother Granted, this may apply [...]