According to the latest Fiserv Small Business Index, consumer resilience is still driving solid year-over-year growth, but August brought signs of a ๐ฎ๐ฐ๐ณ๐ฆ ๐ค๐ข๐ถ๐ต๐ช๐ฐ๐ถ๐ด ๐ด๐ฑ๐ฆ๐ฏ๐ฅ๐ฆ๐ณ.
The Index held steady at 149, with sales up +3.9% YoY and transactions +3.7% YoY. But month-over-month average ticket size fell -1.5%, even as foot traffic rose +1.4%
๐๐ฐ๐ฏ๐ด๐ถ๐ฎ๐ฆ๐ณ๐ด ๐ข๐ณ๐ฆ ๐ธ๐ข๐ญ๐ฌ๐ช๐ฏ๐จ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ฅ๐ฐ๐ฐ๐ณ, ๐ฃ๐ถ๐ต ๐ต๐ฉ๐ฆ๐บโ๐ณ๐ฆ ๐ซ๐ถ๐ด๐ต ๐ด๐ฑ๐ฆ๐ฏ๐ฅ๐ช๐ฏ๐จ ๐ข ๐ญ๐ช๐ต๐ต๐ญ๐ฆ ๐ญ๐ฆ๐ด๐ด ๐ธ๐ฉ๐ฆ๐ฏ ๐ต๐ฉ๐ฆ๐บ ๐ฅ๐ฐ!
๐ฆ๐ฒ๐ฐ๐๐ผ๐ฟ ๐ฆ๐ฝ๐ผ๐๐น๐ถ๐ด๐ต๐: ๐ฉ๐ฎ๐น๐๐ฒ ๐๐ ๐ช๐ถ๐ป๐ป๐ถ๐ป๐ด
– ๐ค๐๐ถ๐ฐ๐ธ ๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ ๐ฟ๐ฒ๐๐๐ฎ๐๐ฟ๐ฎ๐ป๐๐ led the way with +8.3% YoY sales growth as consumers traded down from full-service dining
– ๐ฅ๐ฒ๐๐ฎ๐ถ๐น held steady, but inflation-adjusted sales are still down YoY
– ๐ช๐ต๐ผ๐น๐ฒ๐๐ฎ๐น๐ฒ ๐๐ฟ๐ฎ๐ฑ๐ฒ saw bigger tickets but fewer transactions, likely reflecting tariff-driven cost pressure
– Spending on ๐๐ผ๐ผ๐ฑ๐ (e.g., groceries, gas, apparel) edged up MoM, while ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ๐ (e.g., small contractors, professionals) dipped
๐ช๐ต๐ ๐ง๐ต๐ถ๐ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐:
While demand remains strong, buying behavior is shifting. Consumers are still shopping, eating out, and spending, but more selectively.
That shift creates opportunity if you can:
– Reach new businesses early (especially those offering low-friction, value-oriented services)
– Tailor messaging to budget-conscious decision makers
– Stay ahead of seasonal and sector-specific swings
You can read the full Fiserv Small Business Index report here: https://lnkd.in/gu-DdHRx
๐ ๐๐ฟ๐ผ๐๐๐น๐ถ๐๐๐ ๐๐ป๐๐ถ๐ด๐ต๐:
We help B2B marketers find and reach newly formed small businesses in retail, restaurants, food service, trades, personal services, and more – right as they open their doors.
๐๐ฏ ๐ข ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต ๐ธ๐ฉ๐ฆ๐ณ๐ฆ ๐ต๐ช๐ฎ๐ช๐ฏ๐จ ๐ข๐ฏ๐ฅ ๐ท๐ข๐ญ๐ถ๐ฆ ๐ฎ๐ข๐ต๐ต๐ฆ๐ณ ๐ฎ๐ฐ๐ณ๐ฆ ๐ต๐ฉ๐ข๐ฏ ๐ฆ๐ท๐ฆ๐ณ, ๐ฆ๐ข๐ณ๐ญ๐บ ๐ข๐ค๐ค๐ฆ๐ด๐ด ๐ต๐ฐ ๐ต๐ฉ๐ฆ ๐ณ๐ช๐จ๐ฉ๐ต ๐๐๐๐ด ๐ค๐ข๐ฏ ๐ฃ๐ฆ ๐ต๐ฉ๐ฆ ๐ฆ๐ฅ๐จ๐ฆ.
