New census data from the National Association of Home Builders reinforces what many in the industry already know: ๐ณ๐ฆ๐ด๐ช๐ฅ๐ฆ๐ฏ๐ต๐ช๐ข๐ญ ๐ค๐ฐ๐ฏ๐ด๐ต๐ณ๐ถ๐ค๐ต๐ช๐ฐ๐ฏ ๐ณ๐ฆ๐ฎ๐ข๐ช๐ฏ๐ด ๐ข ๐ด๐ฎ๐ข๐ญ๐ญ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด ๐ด๐ต๐ณ๐ฐ๐ฏ๐จ๐ฉ๐ฐ๐ญ๐ฅ.
And the opportunity to support these builders is only growing.
According to NAHBโs latest member data:
๐จ The median residential builder completed 6 housing starts in 2024; a number that has remained unchanged for the last 3 years.
๐จ Median revenue hit $3.7M, up 8% from 2023, with 60% earning under $5M.
๐จ Most builders operate with just 6 employees, leaning heavily on subcontractors.
In other words, this is a fragmented, fast-moving segment full of high-effort operators navigating affordability challenges, material volatility, and persistent labor gaps.
๐ค ๐ช๐ต๐ ๐๐ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐:
The small construction firm is not going away – itโs evolving. Builders are staying lean, managing growth smartly, and relying on flexible teams.
That makes them ideal targets for B2B partners who can help them:
– Win more jobs
– Manage cash flow
– Acquire and manage vehicles, tools and equipment
– Find labor faster
– Simplify operations
๐ก ๐๐ฟ๐ผ๐๐๐น๐ถ๐๐๐ ๐๐ฎ๐๐ฎ ๐๐ป๐๐ถ๐ด๐ต๐:
Weโve seen consistent momentum in this space. Thatโs why we maintain a dedicated file of ๐ฏ๐ฆ๐ธ๐ญ๐บ ๐ง๐ฐ๐ณ๐ฎ๐ฆ๐ฅ ๐ค๐ฐ๐ฏ๐ด๐ต๐ณ๐ถ๐ค๐ต๐ช๐ฐ๐ฏ ๐ข๐ฏ๐ฅ ๐ด๐ฑ๐ฆ๐ค๐ช๐ข๐ญ๐ต๐บ ๐ต๐ณ๐ข๐ฅ๐ฆ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด๐ฆ๐ด -updated weekly, to help clients reach these SMBs early, while theyโre still forming buying habits.
If you sell into this segment, timing is everything. Reach out to see who’s launching in your region or vertical.
