AVOIDING THE BLACK HOLE: Why data quality makes or breaks your direct mail strategy
crossadmin2025-04-30T21:17:05+00:00By Joy Pettid | President Executive Summary Direct mail remains one of the most trusted and effective marketing channels, either as a standalone effort or as part of a multichannel strategy. But even the most creative campaigns can fail if they’re sent to the wrong audience. In today’s data-driven landscape, the quality of your [...]