crossadmin, Author at Crosslists Data Your Direct Marketing Data Source Tue, 25 Aug 2026 13:54:36 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.4 https://www.crosslists.com/wp-content/uploads/2023/02/cropped-clTab-32x32.png crossadmin, Author at Crosslists Data 32 32 216010244 A Crosslists Case Study: Performance Outweighs Contracted Positions https://www.crosslists.com/wp-content/uploads/2026/08/FINAL-Case-Study-Dictated-Waterfall-Position.pdf#new_tab Mon, 10 Aug 2026 20:06:09 +0000 https://www.crosslists.com/?p=2455 Despite operating behind a contractually protected vendor, Crosslists consistently outperformed the primary data source. This case study demonstrates how stronger data coverage can deliver greater results, regardless of supplier position.

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]]> 2455 BFII – Q2 2026 https://www.crosslists.com/wp-content/uploads/2026/08/BFII-2026Q2.pdf#new_tab Tue, 21 Jul 2026 14:11:11 +0000 https://www.crosslists.com/?p=2438 The Q2 2026 BFII highlights continued growth in U.S. business formation while examining the widening gap between overall startups and those expected to become employer businesses.

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]]> 2438 Women Are Driving a Major Shift in Entrepreneurship https://www.crosslists.com/women-are-driving-a-major-shift-in-entrepreneurship/ Thu, 28 May 2026 18:26:57 +0000 https://www.crosslists.com/?p=2423 The future of entrepreneurship may be less about building the next unicorn, and more about enabling millions of independent operators to build durable businesses on their own terms.

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]]> 2423 Small Business Uncertainty Hits a 13-Year High https://www.crosslists.com/small-business-uncertainty-hits-a-13-year-high/ Thu, 21 May 2026 18:24:33 +0000 https://www.crosslists.com/?p=2419 New businesses still need banking, payments, insurance, shipping, SaaS, and operational support, but timing matters more than ever.

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]]> 2419 BFII – Q1 2026 https://www.crosslists.com/wp-content/uploads/2026/04/BFII-2026Q1.pdf#new_tab Wed, 22 Apr 2026 16:51:53 +0000 https://www.crosslists.com/?p=2367 The Business Formation Intelligence Index (BFII) provides a structured view of U.S. business formation, analyzing the level, composition, and momentum of new business based on analysis of U.S. Census Bureau data.

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]]> 2367 Q1 2026 Business Formation Intelligence Index (BFII) https://www.crosslists.com/q1-2026-business-formation-intelligence-index-bfii/ Wed, 22 Apr 2026 15:55:25 +0000 https://www.crosslists.com/?p=2378 Composite BFII reached 152.5 in Q1 2026, remaining elevated on a trailing basis. Momentum showed signs of moderation, while underlying formation measures continued to diverge.

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]]> 2378 Rising SMB Failures Haven’t Slowed New Business Formation https://www.crosslists.com/rising-smb-failures-havent-slowed-new-business-formation/ Thu, 16 Apr 2026 15:52:48 +0000 https://www.crosslists.com/?p=2376 The expectation would be that new business formation slows in response. It hasn't. New business formations are still growing +9.5% YoY, continuing a multi-year trend of elevated startup activity.

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]]> 2376 A Crosslists Case Study: Leading B2B Fintech Achieves ~3x ROI Lift https://www.crosslists.com/wp-content/uploads/2026/03/CL-CASE-STUDY-B2B-Fintech-Platform.pdf#new_tab Wed, 25 Mar 2026 14:35:46 +0000 https://www.crosslists.com/?p=2352 Most acquisition programs focus on improving targeting, messaging, or channel mix. We recently ran a controlled test with a leading B2B fintech platform that isolated a different variable: timing. Nothing in the campaign changed: Same creative Same offer Same channel Same cadence The only difference was the data — specifically, the ability to reach businesses much [Read More]

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]]> 2352 Thursday Trends: Rising Cost Pressures Are Reshaping the Small Business Landscape https://www.crosslists.com/thursday-trends-rising-cost-pressures-are-reshaping-the-small-business-landscape/ Thu, 12 Mar 2026 13:52:31 +0000 https://www.crosslists.com/?p=2483 Rising import costs and tariffs are putting new pressure on small businesses across the U.S.

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]]> 2483 Thursday Trends: The $5 Trillion Ownership Shift https://www.crosslists.com/thursday-trends-the-5-trillion-ownership-shift/ Thu, 05 Mar 2026 13:49:44 +0000 https://www.crosslists.com/?p=2481 Over the next decade, the U.S. could experience one of the largest shifts in small-business ownership in history.

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