crossadmin, Author at Crosslists Data

A Crosslists Case Study: Leading B2B Fintech Achieves ~3x ROI Lift

crossadmin — Wed, 25 Mar 2026 14:35:46 +0000

Most acquisition programs focus on improving targeting, messaging, or channel mix. We recently ran a controlled test with a leading B2B fintech platform that isolated a different variable: timing. Nothing in the campaign changed: Same creative Same offer Same channel Same cadence The only difference was the data — specifically, the ability to reach businesses much [Read More]

The post A Crosslists Case Study: Leading B2B Fintech Achieves ~3x ROI Lift appeared first on Crosslists Data.

Direct Mail Advantage

crossadmin — Tue, 03 Mar 2026 21:02:39 +0000

Digital marketing has never been more powerful, or more crowded. Buyers are inundated with emails, ads, and notifications, making it increasingly difficult for brands to earn attention, trust, and action. As inbox fatigue rises and digital costs continue to climb while performance continues to erode, marketers are re-evaluating how they reach prospects and customers in [Read More]

The post Direct Mail Advantage appeared first on Crosslists Data.

2025 New Business Formation Trends

crossadmin — Wed, 11 Feb 2026 21:04:02 +0000

New business formation remains one of the clearest early indicators of future economic activity, category demand, and competitive shifts across the U.S. economy. Using U.S. Census Business Formation Statistics (BFS) data, combined with findings from our own compilations, this report examines how patterns of business formation have evolved since 2019 - and what those shifts [Read More]

The post 2025 New Business Formation Trends appeared first on Crosslists Data.

Recession Worries? Small Business Data Tells a Different Story

crossadmin — Tue, 29 Jul 2025 15:42:08 +0000

This week’s GDP headlines are certain to stir up a bit of 𝘢𝘯𝘹𝘪𝘦𝘵𝘺. Q1 showed a 0.5% contraction - a second dip could trigger the dreaded “R” word and memories of 2008. But here’s some good news that likely won’t make the headlines: small business optimism and earnings trends are holding steady. In fact, they’re 𝘸𝘢𝘺 𝘴𝘵𝘳𝘰𝘯𝘨𝘦𝘳 than you'd [Read More]

The post Recession Worries? Small Business Data Tells a Different Story appeared first on Crosslists Data.

SMB Hiring Pressure Remains High – Despite a Slowing Market

crossadmin — Thu, 24 Jul 2025 15:40:06 +0000

National Federation of Independent Business (NFIB)'s June Jobs report shows small businesses still struggling to find the talent they need. AND THEY ARE WILLING TO PAY FOR IT! Hiring and Labor Stats: 36% report open roles they can’t fill (up from May) 50% say qualified applicants are scarce or nonexistent 33% raised compensation in June — the biggest [Read More]

The post SMB Hiring Pressure Remains High – Despite a Slowing Market appeared first on Crosslists Data.

New Small Biz Survey Exposes Gaps – and Growth

crossadmin — Tue, 15 Jul 2025 15:41:35 +0000

U.S. Bank's latest Small Business Perspective survey shows small business owners facing familiar pain points, but also embracing new to tools to adapt. Stressors are Still Heavy: ➡️ 98% worry about the uncertainty of the economy, trade policy and tariffs ➡️ 62% are fast-tracking their retirement ➡️ Only 54% have a succession plan in place [Read More]

The post New Small Biz Survey Exposes Gaps – and Growth appeared first on Crosslists Data.

New Fed Budget Bill Has Big Opportunities for Your Small Business Clients (and You!)

crossadmin — Wed, 09 Jul 2025 15:41:46 +0000

Regardless of opinion, the new tax bill offers significant, permanent benefits for newly formed and growing small business – great news for your B2B marketing efforts! Key client advantages: Boosted Cash Flow and Investment: 23% Permanent Small Business Deduction (Section 199A): More capital for growth, marketing, and services like yours. Doubled Section 179 Expensing to $2.5M: Immediate write-offs [Read More]

The post New Fed Budget Bill Has Big Opportunities for Your Small Business Clients (and You!) appeared first on Crosslists Data.

Construction and Manufacturing Drive Small Business Hiring, But Labor Challenges Persist

crossadmin — Sun, 01 Jun 2025 15:39:38 +0000

This month’s Bank of America 𝘚𝘮𝘢𝘭𝘭 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘊𝘩𝘦𝘤𝘬𝘱𝘰𝘪𝘯𝘵 offers an interesting hiring snapshot: 𝙬𝙝𝙞𝙡𝙚 𝙤𝙫𝙚𝙧𝙖𝙡𝙡 𝙚𝙘𝙤𝙣𝙤𝙢𝙞𝙘 𝙥𝙧𝙚𝙨𝙨𝙪𝙧𝙚𝙨 𝙧𝙚𝙢𝙖𝙞𝙣 𝙝𝙞𝙜𝙝, 𝙨𝙤𝙢𝙚 𝙨𝙚𝙘𝙩𝙤𝙧𝙨 𝙖𝙧𝙚 𝙘𝙝𝙖𝙧𝙜𝙞𝙣𝙜 𝙖𝙝𝙚𝙖𝙙 𝙬𝙞𝙩𝙝 𝙥𝙖𝙮𝙧𝙤𝙡𝙡 𝙚𝙭𝙥𝙖𝙣𝙨𝙞𝙤𝙣. Highlights: 👍 Construction and manufacturing firms increased payroll payments by 33% year-over-year in July, suggesting strong hiring momentum (likely fueled by reshoring and infrastructure demand). 👎 Sectors like hospitality [Read More]

The post Construction and Manufacturing Drive Small Business Hiring, But Labor Challenges Persist appeared first on Crosslists Data.

Small-Biz Backruptcies Jump 30% & Tariffs Could Accelerate the Shockwave

crossadmin — Sun, 01 Jun 2025 15:39:03 +0000

New data shows small business bankruptcies jumped 30% in July vs. last year, and the pressures are stacking up: high interest rates, inflation, debt, and now… 𝙩𝙖𝙧𝙞𝙛𝙛𝙨. 𝗕𝘆 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 (source: Epiq Bankruptcy Analytics) 💼 Total bankruptcies across all categories increased by 12% in July, with 49,614 filings vs. 44,452 last year. 💼 Year-to-date (YTD) total bankruptcies are up 23.5% [Read More]

The post Small-Biz Backruptcies Jump 30% & Tariffs Could Accelerate the Shockwave appeared first on Crosslists Data.

Small Business Confidence Near Record Highs – But Strategy Is Getting Smarter

crossadmin — Sun, 01 Jun 2025 15:38:32 +0000

The latest PNC 𝙎𝙢𝙖𝙡𝙡 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙎𝙪𝙧𝙫𝙚𝙮 reveals that confidence among small business owners is hovering near all-time highs, even as they adapt to persistent headwinds from inflation, tariffs, and interest rates. 🔍 𝗞𝗲𝘆 𝗙𝗶𝗻𝗱𝗶𝗻𝗴𝘀: 📈 55% expect sales growth in the next six months (slightly down from 60% in spring). 📈 47% plan to invest [Read More]

The post Small Business Confidence Near Record Highs – But Strategy Is Getting Smarter appeared first on Crosslists Data.