Crosslists Data https://www.crosslists.com/ Your Direct Marketing Data Source Thu, 23 Apr 2026 21:14:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.crosslists.com/wp-content/uploads/2023/02/cropped-clTab-32x32.png Crosslists Data https://www.crosslists.com/ 32 32 216010244 BFII – Q1 2026 https://www.crosslists.com/wp-content/uploads/2026/04/BFII-2026Q1.pdf#new_tab Wed, 22 Apr 2026 16:51:53 +0000 https://www.crosslists.com/?p=2367 The Business Formation Intelligence Index (BFII) provides a structured view of U.S. business formation, analyzing the level, composition, and momentum of new business based on analysis of U.S. Census Bureau data.

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]]> 2367 A Crosslists Case Study: Leading B2B Fintech Achieves ~3x ROI Lift https://www.crosslists.com/wp-content/uploads/2026/03/CL-CASE-STUDY-B2B-Fintech-Platform.pdf#new_tab Wed, 25 Mar 2026 14:35:46 +0000 https://www.crosslists.com/?p=2352 Most acquisition programs focus on improving targeting, messaging, or channel mix. We recently ran a controlled test with a leading B2B fintech platform that isolated a different variable: timing. Nothing in the campaign changed: Same creative Same offer Same channel Same cadence The only difference was the data — specifically, the ability to reach businesses much [Read More]

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]]> 2352 Direct Mail Advantage https://www.crosslists.com/wp-content/uploads/2026/03/THE-DIRECT-MAIL-ADVANTAGE.pdf#new_tab Tue, 03 Mar 2026 21:02:39 +0000 https://www.crosslists.com/?p=2296 Digital marketing has never been more powerful, or more crowded. Buyers are inundated with emails, ads, and notifications, making it increasingly difficult for brands to earn attention, trust, and action. As inbox fatigue rises and digital costs continue to climb while performance continues to erode, marketers are re-evaluating how they reach prospects and customers in [Read More]

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]]> 2296 2025 New Business Formation Trends https://www.crosslists.com/wp-content/uploads/2026/03/2025-New-Business-Trends-Report.pdf#new_tab Wed, 11 Feb 2026 21:04:02 +0000 https://www.crosslists.com/?p=2299 New business formation remains one of the clearest early indicators of future economic activity, category demand, and competitive shifts across the U.S. economy. Using U.S. Census Business Formation Statistics (BFS) data, combined with findings from our own compilations, this report examines how patterns of business formation have evolved since 2019 - and what those shifts [Read More]

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]]> 2299 Recession Worries? Small Business Data Tells a Different Story https://www.crosslists.com/recession-worries-small-business-data-tells-a-different-story/ Tue, 29 Jul 2025 15:42:08 +0000 https://www.crosslists.com/?p=2246 This week’s GDP headlines are certain to stir up a bit of 𝘢𝘯𝘹𝘪𝘦𝘵𝘺. Q1 showed a 0.5% contraction - a second dip could trigger the dreaded “R” word and memories of 2008. But here’s some good news that likely won’t make the headlines: small business optimism and earnings trends are holding steady. In fact, they’re 𝘸𝘢𝘺 𝘴𝘵𝘳𝘰𝘯𝘨𝘦𝘳 than you'd [Read More]

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]]> 2246 The State of New Business: 2025 Q2 Update https://www.crosslists.com/the-state-of-new-business-2025-q2-update/ Fri, 25 Jul 2025 00:29:09 +0000 https://www.crosslists.com/?p=2118 Momentum Returns - But Where It’s Coming from Might Surprise You After a shaky Q1 start, U.S. entrepreneurs came back strong in Q2. According to the U.S. Census Bureau, 1,354,366 new business applications were filed in Q2 2025 - up +6.6% from Q1 and +1.3% YoY from Q2 2024. Q2 Monthly Breakdown [Read More]

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]]> 2118 SMB Hiring Pressure Remains High – Despite a Slowing Market https://www.crosslists.com/smb-hiring-pressure-remains-high-despite-a-slowing-market/ Thu, 24 Jul 2025 15:40:06 +0000 https://www.crosslists.com/?p=2240 National Federation of Independent Business (NFIB)'s June Jobs report shows small businesses still struggling to find the talent they need. AND THEY ARE WILLING TO PAY FOR IT! Hiring and Labor Stats: 36% report open roles they can’t fill (up from May) 50% say qualified applicants are scarce or nonexistent 33% raised compensation in June — the biggest [Read More]

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]]> 2240 Cut the Waste, Not the Mail: USPS Rate Increases https://www.crosslists.com/crosslists-data-industry-insights-july-2025/ Thu, 17 Jul 2025 20:05:03 +0000 https://www.crosslists.com/?p=2094 Cut the Waste, Not the Mail  A Marketer’s Guide to Navigating USPS Rate Increases As we celebrate the 100-year anniversary of the U.S. Postal Service, the milestone is met with a familiar challenge: another postal rate increase. Since 2019, marketers have been navigating a steep upward trend in costs. Marketing Mail has seen [Read More]

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]]> 2094 New Small Biz Survey Exposes Gaps – and Growth https://www.crosslists.com/new-small-biz-survey-exposes-gaps-and-growth/ Tue, 15 Jul 2025 15:41:35 +0000 https://www.crosslists.com/?p=2242 U.S. Bank's latest Small Business Perspective survey shows small business owners facing familiar pain points, but also embracing new to tools to adapt. Stressors are Still Heavy: ➡️ 98% worry about the uncertainty of the economy, trade policy and tariffs ➡️ 62% are fast-tracking their retirement ➡️ Only 54% have a succession plan in place [Read More]

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]]> 2242 New Fed Budget Bill Has Big Opportunities for Your Small Business Clients (and You!) https://www.crosslists.com/new-fed-budget-bill-has-big-opportunities-for-your-small-business-clients-and-you/ Wed, 09 Jul 2025 15:41:46 +0000 https://www.crosslists.com/?p=2244 Regardless of opinion, the new tax bill offers significant, permanent benefits for newly formed and growing small business – great news for your B2B marketing efforts! Key client advantages: Boosted Cash Flow and Investment: 23% Permanent Small Business Deduction (Section 199A): More capital for growth, marketing, and services like yours. Doubled Section 179 Expensing to $2.5M: Immediate write-offs [Read More]

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